E-newsletters

Staying in touch with your customers is vital, and with the Internet it couldn't be easier or more effective.

If you are an e-tailer or B2B operator you should be checking on the satisfaction levels of your customers with the service or products you have supplied them and making subtle offers for more services – providing them with useful information is a sure way that they will look forward to receiving your meaningful monthly newsletter.

By not communicating with your clients you are not maximising the cost of obtaining the customer in the first place. People need nudging and reminding that you are there waiting to serve them again, done correctly it will not be seen as an intrusion.

If you have profiled your customer you can offer several different variations on the Newsletter (similar to the way Tesco use their loyalty card with a personalised mail out).

I can hear you saying – but I never have time – or I don't have the skills in house!

Well you could add possibly another 10-15% to your turnover by applying these strategies.

Smart Epos can work with you using simple communication techniques to create a relevant newsletter / promotional e mail - either weekly, monthly or a period of your choosing.

We are happy to manage your mailing list, deal with spam issues and opt-ins and report on click-throughs from the newsletters.

Please contact us with your requirements and we can provide a customised quotation.